Now known as the American Association of Clinical Endocrinology, AACE has evolved its brand to reflect a more inclusive community focused on elevating clinical endocrinology and improving global health.

JACKSONVILLE, Fla. (October 20, 2020) – Today the American Association of Clinical Endocrinologists (AACE) is delighted to announce the launch of a new organization name and brand. The organization will now be known as the American Association of Clinical Endocrinology (AACE), a name that more clearly defines AACE as a community of individuals who work together to elevate the practice of clinical endocrinology.  

The new name is the result of a multi-year exploration that included quantitative and qualitative research with endocrinologists, primary care providers, nurse practitioners and physician assistants. Stemming from changes in global health priorities, demographics and health care delivery, the new name reflects a more modern, inclusive approach to endocrinology that supports multi-disciplinary care teams — with endocrinologists leading the way. The name also signifies AACE’s efforts to open doors to the larger endocrine community, share the latest clinical advances, facilitate collaboration, and ultimately improve the health and lives of those who live with endocrine and metabolic disorders. 

“Our identity continues to evolve as our world and community members do, connecting our brand to all those who look towards the future of clinical endocrinology,” said Howard M. Lando, MD, FACP, FACE, President of AACE. “As an association, we work to set the highest standards of care by providing clinicians, care teams and the public with education, support and hope.”  

By equipping the AACE community with comprehensive clinical guidance and resources, the association has long been committed to educational leadership to meet members’ learning needs. AACE will expand this role to serve as the vital hub of knowledge in clinical endocrinology for all members of the endocrine care team, defining the best paths of patient care and disease prevention. To better aid those living with endocrine disorders and their loved ones, AACE has redesigned its website to introduce easily understood resources about endocrine health. 

Additionally, the new AACE logo features a tri-colored knot that is a combination of two renowned shapes in mathematics, the Möbius Strip and the Trefoil Knot, which have been synthetized to convey a sense of unity.  

 “The new logo is indicative of the connections between endocrinologists, multi-disciplinary care teams, and people with endocrine conditions,” Lando said. “The symbol reflects a principle that together, AACE encompasses the human element that comprises the greater field of endocrinology.” 

With this latest rebrand, AACE is poised to be a proactive force in educating clinical and general audiences about endocrine diseases, while the association elevates the role of all those who practice clinical endocrinology in assuring the highest quality patient care. AACE will also continue to collaborate with its community members and partners to promote the most up-to-date medical advances and evidence-based best practices, so as to achieve its new mission of elevating clinical endocrinology to improve global health. 

To learn more about AACE, visit www.aace.com. 

ABOUT AACE

Established in 1991, the American Association of Clinical Endocrinology (AACE) is a global, inclusive community of more than 5,700 endocrine-focused clinical members, affiliates and partners who impact tens of millions of people living with endocrine disorders each year. As the vital hub of knowledge in clinical endocrinology, we use the latest clinical advances to define the best paths of patient care and disease prevention, educate multi-disciplinary endocrine care teams and patients, and facilitate collaboration. Together, we are elevating the practice of clinical endocrinology to improve global health. Visit our website at www.aace.com.

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